Develop a cohesive graphic language for the Sky Lagoon 7-Step Ritual—a restorative journey rooted in Icelandic heritage and bathing culture. The visual identity will guide guests intuitively through each stage of the Ritual, creating a seamless sense of flow throughout the spa while enriching the overall guest experience. The design should feel considered, immersive, and intrinsically connected to the traditions and atmosphere of Icelandic bathing.